Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses including HVAC, plumbing, roofing, landscaping, remodeling, excavation, and tree service companies.
We build and manage:
Google Ads campaigns
Meta Ads campaigns
Conversion tracking systems
Reporting dashboards
Lead attribution systems
We are hiring a full-time Senior Paid Media Specialist to manage and optimize paid advertising campaigns for our U.S.-based clients. Our team is growing, and this role is to fill new demand (not replacement).
About The Role
This is a hands-on media buying role focused primarily on:
Google Ads
Meta Ads (Facebook)
Bing Ads
You will manage campaigns from strategy and targeting to optimization, reporting, and scaling.
This role focuses heavily on:
Lead generation
Cost per lead optimization
Lead quality
Conversion tracking
Scaling profitable campaigns
We are looking for someone with real experience managing paid advertising campaigns for local service businesses or lead generation campaigns.
This is not an entry level position.
Responsibilities
Manage and optimize Google Ads campaigns
Manage and optimize Meta Ads campaigns
Improve CPL while maintaining lead quality
Build and test audiences, creatives, and campaign structures
Review call tracking and conversion data
Monitor attribution and reporting accuracy
Scale profitable campaigns responsibly
Communicate campaign updates internally
Maintain strong attention to detail across multiple accounts
Requirements
Strong Google Ads experience
Strong Meta Ads experience
Lead generation campaign experience
Strong understanding of conversion tracking and attribution
Experience with tools such as:
Google Tag Manager
GA4
CallRail / WhatConverts Experience Preferred
Looker Studio or similar reporting tools
Strong English communication skills
Organized and detail-oriented
Ability to work independently and take ownership