NILO® is one of the fastest growing Beverage Brands in the US. We are looking for a creative and results-driven Influencer & Paid Media Specialist to support the growth of our digital presence and online sales across the US market. This role combines influencer marketing, paid media management, and content planning to help expand brand awareness, engagement, and e-commerce performance.

The adecuado candidate is highly proactive, understands social media trends, knows how to work with influencers and creators, and has experience managing Meta and TikTok Ads campaigns. This person should also feel comfortable collaborating closely with our Brand Designer to help organize and plan social media content strategies.

Responsibilities

Influencer Marketing

Identify, research, and contact influencers aligned with the brand across different niches and audiences
Build and maintain long-term relationships with creators and influencers
Negotiate collaborations, partnerships, barter deals, and paid campaigns
Coordinate deliverables, timelines, and campaign expectations with influencers




Review influencer content before publishing to ensure alignment with brand guidelines
Maintain and organize an influencer database with active and potential collaborators

Paid Media

Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads
Monitor campaign performance and adjust targeting, creatives, and budgets when needed
Track campaign metrics and identify opportunities to improve engagement, reach, and conversions
Support online shop growth through paid advertising strategies

Content Planning & Strategy

Work closely with the Brand Designer to help organize and plan social media content
Bring creative ideas for reels, TikToks, campaigns, and trending content
Help structure monthly content plans aligned with the brand strategy
Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industryWrite briefs, content ideas, capt

📌 Digital Marketing (Colombia)
🏢 NILO BRANDS
📍 Colombia