Responsibilities:
- Support the South America media leadership in planning and executing performance media strategies for Colombia market;
- Translate brand, retail and business objectives into full‑funnel performance plans (leads, sales, digital contribution, ROAS);
- Coordinate day‑to‑day performance media operations across paid search, paid social, programmatic and other biddable channels (e.g., Google Ads, Meta, DV360), together with the media agency;
- Challenge and refine agency recommendations using briefs, sales targets, benchmarks and test results;
- Track and report core KPIs ensuring consistent optimization and clear storytelling for stakeholders;
- Work with Analytics/BI and local teams to use dashboards and reports to identify opportunities, trends and issues in each market;
- Support budget management for media campaigns in the market, helping recommend the best allocation by channel, funnel stage, product and audience, and ensuring basic financial control;
- Collaborate with CRM,



website and retail + aftersales teams to improve the end‑to‑end conversion journey (from media click to lead and sale);
- Build strong day‑to‑day relationships with local marketing teams and agencies, ensuring alignment on priorities, timelines and deliverables.

What we're looking for:
- Strong expertise in Marketing, & Performance
- Advanced skills in Microsoft Office tools (Excel, PowerPoint, SAP, etc.)
- Knowledge of finance, statistics, and project management concepts
- Bachelor's degree and postgraduate specialization in Marketing, Business Administration, or Digital-related fields
- Around 4-7 years of experience leading Marketing, Media, or Digital strategies- Proven experience managing budget- Ability to work independently and collaborate effectively with corss-functional teams- Excellent interpersonal and realtionship-building skills
- Excel proficiency, power bi, e xperience analyzing dashboards and performance metrics- Strong data analysis and interpretation skill

📌 Coordinador de Medios y Performance (Bogotá)
🏢 General Motors
📍 Bogotá