Thought Leadership Development Analysts at Circana possess and execute upon four key skill sets:
Curiosity:Continuous interest in understanding new trends and developments to be ahead of the curve. Don’t settle on the surface-level data but on the analytics that will uncover the underlying motivations that drive consumer behaviors or market shifts. Interest in being informed on the situation across industries, disciplines and data sources.
Analytic Capability: Use a systematic approach to solving problems that involve breaking it into smaller pieces, tracking the implications of situations, generating multiple alternatives, and making comparisons of potential solutions before making recommendations. Ability to connect the dots between the findings from different solutions and capabilities. Analytic and mathematical problem solving is a required skill.
Planning, Organizing, and Communicating: Determine effort and resources required to meet objectives; able to plan, coordinate and manage resources effectively to ensure task completion.
Strong communication skills and project management capabilities. Capacity to deliver perspectives through presentations or documents with insights and implications extracted from business analysis.
Consumer and Market Understanding:Knowledge of the United States market and retail landscape, as well as familiarity with the consumer and shopper behaviors.
Requirements:
- Bachelor’s degree in Business, Economics, Statistics, Marketing required; advanced degree a plus
- 3+ years of experience in marketing and/or sales with Consumer-Packaged Goods (CPG), or marketing analytics company
- Experience with syndicated data solutions, market research capabilities
- Comfortable with advanced analytics, statistics, reporting, PowerPoint, dashboards, data visualization tools (ie. PowerBI, Tableau)
- Demonstrated expertise in translating data and leveraging tool/solutions to deliver insights and support business processes.
- Excellen