Are you a marketing professional passionate about technology who knows how to turn creativity, data and commercial strategy into business results?

At ASUS, our OP Business Unit - PC Components is looking for a Channel Marketing Specialist to drive marketing initiatives that strengthen our channel, accelerate Sell-Out and increase ASUS' market share in Colombia.

Develop and execute channel and trade marketing strategies that connect ASUS products with consumers through Retail, Distribution and Partner channels - from campaign planning and media execution to POS activation, data analysis and performance optimization.
- Develop and execute Channel Marketing & Trade Marketing strategies aligned with sales and business objectives.
- Plan and manage ATL, BTL, digital, seasonal and co-marketing campaigns with key accounts and partners.
- Drive Sell-Out through effective consumer, POS and channel marketing initiatives.
- Coordinate promoters, supervisors, POS execution and in-store visibility.
- Manage MDF / marketing budgets, ensuring efficient resource allocation and ROI.
- Analyze sales,



campaign performance, competitors and market trends to identify growth opportunities.
- Support product launches, including Retail and OOH/Indoor activations.
- Develop dashboards and reports to measure campaign and channel performance.
- Collaborate closely with Sales, Product Marketing, Corporate Marketing and channel partners.
- Ensure consistent execution of the ASUS brand across all channel activities.
- 3-4 years of experience in Marketing, Trade Marketing or Channel Marketing, preferably in Technology or Consumer Electronics.
- Proven experience executing strategies focused on Sell-Out and Retail/Distribution channels.
- Experience with Digital, ATL, BTL and Trade Marketing initiatives.
- Strong analytical skills and experience working with Excel and marketing data.
- Experience managing campaigns, budgets and partner marketing activities.
- B2+ English – written and spoken is a

📌 Channel Marketing Specialist (Bogotá)
🏢 ASUS
📍 Bogotá