Job Title: Social Media Marketing Manager

Location: Fully Remote

Compensation: $1400-$1700 USD

Higher Options is looking for a Marketing Manager who enjoys remote work and can coordinate campaigns across the region for our clients in the US.

Responsibilities
- Lead marketing and social media strategy across key platforms, defining goals and target audiences.
- Create and schedule bilingual multimedia content, ensuring brand consistency.
- Manage the content calendar and coordinate with design and cross‑functional teams.
- Monitor and engage with the online community to strengthen audience relationships.
- Spot trends, apply high‑performing formats and optimize campaigns for reach and engagement.
- Support and improve paid media efforts, managing budgets and ROI.
- Track KPIs, analyze results and provide actionable insights.
- Research markets and competitors to identify opportunities.
- Guide the marketing team and align initiatives with sales, product and customer support.
- Develop marketing strategies to promote new and existing products or services,



including campaign planning and demand forecasting.
- Execute and optimize integrated campaigns across multiple channels (paid search, social networks, SEO, email, content and events)
- Identify new markets and trends in US and Latin America through research and competitive analysis.

Requirements
- 3‑5 years of experience managing social media and content marketing, ideally in both B2B and B2C contexts.
- Fluency in Spanish and English; ability to write and communicate effectively in both languages;
- Proven experience planning and executing both B2B and B2C campaigns; skill in taking strategies from concept through data‑driven optimization.
- Solid knowledge of digital marketing tools: advertising platforms (Google Ads, Meta Ads, LinkedIn), analytics tools (Google Analytics, GA4), SEO (SEMrush, Ahrefs) and automation (HubSpot, Mailchimp or similar)
- Ability to analyze data, build dashboards, interpret performa

📌 Social Media Marketing Manager (Colombia)
🏢 Higher Options
📍 Colombia