Job Summary:
The Creative Strategy team’s responsibility is to deliver world‑class influencer marketing creative strategy, creative solutions, and creator‑generated content for Linqia’s clients. The responsibility of the Creative Insights Analyst is to identify trends that may provide marketing opportunities for some of Linqia’s biggest clients, and conduct content audits for Linqia clients, client prospects, and client competitors.
What You’ll Do
- Trendspotting across social platforms (primarily TikTok, Instagram, LinkedIn and YouTube)
- Build out monitoring systems (leveraging YouScan) for key industries and Linqia clients
- Compile weekly reports, identifying relevant trending:
- Videos
- Sounds
- Content styles
- Creators
- Surface super‑timely and relevant trends in real‑time
- Conduct ad hoc content audits for Linqia clients, client prospects, and client competitors, and deliver these internally in Google Doc format
- Platforms for audits may include Instagram, Facebook, TikTok, YouTube, Reddit, Pinterest, Snapchat, Meta Ads Library
- Content surfaced may include brand organic social, brand paid social, influencer content, consumer conversation
How You’ll Do It
As a member of the Creative Strategy team, you’ll work to embody Linqia’s core values:
- Act like an owner
- Move fast and learn from it
- Be a problem solver
In addition to this, our team ethos is to be…
- Good partners to our colleagues and our clients
- Eternally curious and always learning
- Open to change as the industry, Linqia, and our processes evolve
Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
📌 Creative Coordinator (Bogotá)
🏢 Linqia
📍 Bogotá