What is Equisoft?
Equisoft is a global provider of digital solutions for insurance and investments, recognized by more than 300 of the world’s leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers navigate the challenges of digital transformation – powered by a business needs-driven approach, deep industry knowledge, cutting-edge technologies, and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia, and Australia.

Why Choose Equisoft? With 950+ Employees, We Are a Stable Organization That Offers Career Advancement Opportunities And Fosters a Stimulant Environment. If That’s Not Enough, Then Check Out These Other Perks Below
- Hiring Location: Colombia
- You are working fully remote
- Internal job title: Paid Media Contractor
- Temporary 12 months Role
- Versátil hours
- Number of hours per week: 24

Role:
The Paid Media Contractor reports to Manager, Marketing Campaigns and works closely with the Marketing Operations, Analytics, Content/Creative,



and Inside Sales to ensure paid campaigns drive the right conversions — and that those conversions are tracked through to SQLs and pipeline, not just lead volume.

Your Day With Equisoft
- Manage performance across paid channels. Build, manage, and optimize paid search (Google Ads) and paid social (LinkedIn Campaign Manager) programs — including keyword/audience strategy, bidding, budgets, and ad structure — across multiple product lines and regions.
- Focus on pipeline, not just leads. Align conversion strategy to funnel stages (MQLs, SQLs, pipeline), partnering with Marketing Ops and Inside Sales to improve lead quality and acceptance.
- Drive ROI at a reasonable CAC. Manage paid media investment to maximize pipeline contribution while keeping customer acquisition cost (CAC) reasonable relative to deal size — prioritizing efficient spend over raw volume.
- Run a disciplined testing roadmap. Launch structured ex

📌 Paid Media Contractor (Bogotá)
🏢 Equisoft
📍 Bogotá