? Advertising Optimization Specialist

? Job Description

Responsible for ad placement and daily optimization of overseas gaming and entertainment products on mainstream media platforms (Meta, TikTok, Google Ads, etc.). Through precise material testing, budget allocation, and bidding strategies, effectively control conversion costs and improve ROI to ensure efficient, stable, and compliant ad delivery.

? Responsibilities

Platform Operations:
Responsible for ad placement and daily optimization of overseas gaming products on media platforms such as Meta (Facebook/Instagram), TikTok, and Google Ads.

Strategy Formulation:
Develop creative testing, budget allocation, bidding, and scaling strategies based on different countries, platforms, and user characteristics, taking full responsibility for the final performance results.

Data Monitoring:
Continuously monitor and analyze core metrics such as CTR, CVR, registration cost, first-deposit cost, ROI, payment rate, and user quality, promptly identifying issues and adjusting placement strategies.

Creative Iteration:




Responsible for testing and optimizing ad creatives, with the ability to clearly propose optimization requirements for video hooks, selling points, copywriting, pacing, visuals, and calls-to-action (CTA) based on data.

Cross-functional Collaboration:
Collaborate efficiently with design, video production, tech, and operations teams to drive continuous optimization of asset creation, conversion funnels, data tracking, and landing pages.

Review & Summary:
Regularly review the performance of different media, accounts, regions, and creatives to summarize replicable testing methodologies and scaling models.

Risk Control & Compliance:
Stay updated on major platform policies and product updates to effectively manage account risks and ensure stable and compliant ad delivery.

? Requirements

Experience Background:
1+ years of overseas ad placement experience, familiar with at least two mainstream media platforms am

📌 Advertising Optimization Specialist (Área metropolitana de Armenia)
🏢 New NEXTECH
📍 Área metropolitana de Armenia