Do you thrive at the intersection of data, strategy, and real business impact? Freebird® is a high-growth DTC brand redefining shaving for millions of people. We've scaled to 9-figures in revenue, served over 2 million customers, and built a reputation for performance-driven creative and disciplined execution. We're looking for a Director of Growth Analytics to build and lead the measurement engine that powers our next phase of profitable growth. This role sits at the core of our growth strategy. You will own the systems, frameworks, and insights that determine where we invest, where we pull back, and how we scale efficiently. Your work will directly influence budget allocation, CAC targets, contribution margin performance, and long-term LTV expansion. You will partner closely with Paid Media, Creative Performance, Ecommerce, Retention, and Executive Leadership to ensure decisions are grounded in trusted data and tied to financial outcomes.

What You'll Do

Own the Growth Measurement Foundation
- Ensure tracking and attribution integrity across ad platforms, GA4, server-side events,



and ecommerce systems
- Implement monitoring and alerting to proactively catch data breaks, attribution shifts, and pipeline failures
- Establish clear UTM governance and campaign standards to maintain clean, scalable reporting
- Partner with platform owners and Engineering to continuously improve data quality and reduce blind spots

Lead MMM, Incrementality, and Budget Decisioning
- Define and own the roadmap for MMM, MTA, and incrementality testing
- Establish testing standards, learning agendas, and clear decision rules for budget allocationTranslate model outputs into actionable recommendations on where to invest, reduce spend, or test new opportunities
- Build organizational trust in causal measurement so decisions are not driven solely by platform-reported metrics

Build a Centralized Source of Truth
- Stand up and evolve a unified data foundation across acquisition, ecommerce, ret

📌 Director of Growth Analytics (Colombia)
🏢 Freebird
📍 Colombia