Marketing Manager, Retention Strategy (Bogotá)

Marketing Manager, Retention Strategy (Bogotá)

13 ago
|
Mineral.io
|
Bogotá

13 ago

Mineral.io

Bogotá

Join to apply for the Marketing Manager, Retention Strategy (Remote) role at Mineral.io

This range is provided by Mineral.io. Your vigente pay will be based on your skills and experience — talk with your recruiter to learn more.

About Mineral

Mineral is a Klaviyo Elite Partner and retention-focused agency working with established DTC brands to drive growth through email, SMS, WhatsApp, and direct mail. We specialize in holistic lifecycle strategy, campaign planning, and execution that protects LTV and compounds revenue over time. Our work is strategy‑led, data‑informed, and built for brands that take retention very seriously.

*This is a fully remote role. Fluent English and strong client communication skills are required.

About the Role

You’ll be the strategic lead for 4–6 DTC brands, responsible for defining direction, setting priorities, and ensuring every retention initiative aligns with the client’s business objectives. You’ll make informed decisions using customer behavior, lifecycle data,



and core ecommerce metrics — while bringing the creative instincts needed to shape strong angles, offers, and campaign ideas.

This role requires someone with strong strategic instincts — someone who can look at performance, understand the ecommerce model behind it, and translate that into a clear plan without needing extensive direction. You’ll also bring the communication skills and EQ to guide clients confidently, simplify complex ideas, and keep conversations productive and focused.

You’ll operate with a high degree of autonomy, balancing strategic thinking with hands‑on involvement where it meaningfully impacts quality or results. You should be comfortable navigating incomplete information, troubleshooting issues in real time, and moving work forward with sound judgment and clear communication.

Day to day, you’ll spend a lot of time in Klaviyo — reviewing performance, pulling reports, pressure‑testing segments, and translating lifecycle data into decisions clients

📌 Marketing Manager, Retention Strategy (Bogotá)
🏢 Mineral.io
📍 Bogotá

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