Sr. Marketing Operations Specialist - 10497
Location: Bogota, D.C., Capital District, Colombia
Overview
As we continue to grow, we’re looking for an experienced Marketing Operations Specialist with a focus on marketing automation and sales enablement tools to join our team. In this role, you’ll ensure the health and efficiency of our marketing and campaign execution - from campaign setup, templating, automations and lead creation/scoring. This role will serve the larger integral Marketing team as a neutral, cross-functional partner to monitor, report on, and analyze marketing and lead development processes. Your work will help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.
What You Will Do
- Support the build, deployment and optimizing of Marketing / Sales / Lead Management efforts via automation tools (Marketo, LeanData, Outreach, etc.) including templates, workflows, triggers, smart campaigns, lead scoring, database health, UTMs, and QA for accurate execution. THIIS IS A MUST




- Ensure all Marketing/Sales efforts are set up according to best practices, in alignment with established processes, are effective, scalable, and will be measurable so that every marketing touchpoint is attributable.
- Collaborate closely with our digital and field marketing teams to identify gaps and underperforming sequences or system/tool setups; and recommend improvements to increase effectiveness and ensure marketing is optimizing and measuring and continually improving its efforts
- Work closely with Marketing/Sales Leadership and Sales Enablement to ensure teams are using tools/campaigns effectively and making necessary updates based on performance data
- Support use of approved sales enablement tools to be most effective and consistent (ex: Outreach). Serve as the primary liaison with tool support to troubleshoot issues, roll out new features, and optimize platform usage based on evolving business needs and best practices

📌 Sr. Marketing Operations Specialist (Bogotá)
🏢 Coupa
📍 Bogotá