About Wati
Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Integral, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
Responsibilities
Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel
Conduct keyword research and on-page SEO optimization,
ensuring content is discovered organically by the target audience
Create and manage email marketing flows, including lead nurturing and institutional communications
Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator
Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns
Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data
Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency
Requirements
Experience in B2B SaaS or martech
Spanish & Portuguese speaker (required)
Fluent English (required)
Portuguese is a plus, but not required
Prior experience in content creation, copywriting, and on-page SEO
Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console)
Experience with email
📌 Content & SEO Specialist (Colombia)
🏢 WATI
📍 Colombia