At Pluxee, we shape the world of employee benefits and engagement by bringing to
life a personalized and sustainable employee experience, at work and beyond.
Permanent Regular
Job Description:
The Brand & Content Manager supports the integral execution of Pluxee’s brand and
content strategies across multiple touchpoints and audiences. Reporting to the
Brand & Content Director, this role ensures that all communications and assets
adhere to brand guidelines and editorial standards while resonating with
clients, consumers, merchants, and employees. The Brand & Content Manager acts
as a key interface between brand strategy and creative delivery—developing
content, managing projects, and coordinating with global and local stakeholders
to activate the brand consistently and effectively.
ROLE OBJECTIVE:
Lead the development and positioning of the brand, strengthening market
presence, increasing brand awareness, and building greater relevance among
target audiences through Go-To-Market strategies, communications, content, and
digital growth initiatives.
The role will manage a team of 4 people and will be responsible for leading
brand, community, and communication initiatives, coordinating internal teams and
external agencies to drive brand growth and strengthen its presence across
digital channels. The role will report directly to the CMO – Marketing Director
in Colombia.
? KEY RESPONSIBILITIES:
* Design and implement Go-To-Market (GTM) strategies to strengthen the
positioning of products and services.
* Build and execute the brand and communications strategy.
* Drive brand awareness and achieve stronger top-of-mind positioning among
target segments.
* Develop strategies to increase presence and growth across social media
channels and digital communities.
* Lead online and offline advertising campaigns focused on awareness,
consideration, and engagement.
* Define content guidelines, storytelling, and brand tone of voice.
* Manage relationships and coordination with co
📌 Coordinador Sr. de Marketing (Bogotá)
🏢 Pluxee
📍 Bogotá
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