Education Level Professional degree in Marketing, Business Administration, Industrial Engineering, Digital Product Management, Design, or related fields.

Product

Management, CX, or Growth certifications are a plus. 4 to 6 years owning digital experience, digital product, or growth roles — ideally at a fintech or high-scale digital platform.

This is a builder role: more senior in scope and impact than a service-delivery executive, but without a team to hide behind.

Required

English level Advanced (B2+/C1).

Required Technical Knowledge

Digital product management fundamentals (roadmaps, backlogs, prioritization frameworks, agile ways of working); referral program design, platforms, and analytics; digital customer journey mapping and current-state/future-state (as-is/to-be) experience diagnostics; CX platforms (Medallia, Qualtrics, or equivalent) and CRM/ticketing awareness (Zendesk, Salesforce Service Cloud); A/B testing and experimentation; data analysis and BI tools (Excel, SQL basics, Power BI). Main Objective (Mission) We're looking for a Champion to own the end-to-end digital experience of the company's products, transforming commercial propositions into intuitive, engaging and high-performing digital experiences across App, Web and Conversational channels. architected, tested, and relentlessly iterated until customers genuinely love it. Not "service delivered." An experience engineered to be loved,



end to end, from first digital touchpoint through every post-sale interaction.

Drive customer adoption, engagement, loyalty and advocacy by continuously optimizing digital journeys, designing growth mechanics and creating experiences that increase customer lifetime value. Reporting to the Customer Care Director, this is the company's builder-in-chief for what "digital CX as a product" means in practice — and the person who makes it real, not just documented.

Objectives Of The Position

Own the digital product experience lifecycle—from discovery and adoption to engagement, loyalty and advocacy—ensuring every digital interaction creates measurable customer and business value so customers fall in love with it.

Diagnose it, define where it should go, and build, test, and scale the initiatives that close the gap: directing execution priorities for the Webmaster and CDP, partnering with UX on design, and owning referrals so a beloved experience becomes advocacy, growth, and retention — not just a satisfaction score.

Specific Competencies

Ownership and accountability. Product mindset. Bias to ship. As-is/to-be diagnostic rigor. Stakeholder management without needing authority. Customer empathy that shows up in the backlog, not just in a deck. Comfortable with ambiguity, data, and moving fast.

📌 Digital CX Product Owner (Bogotá)
🏢 WOM COLOMBIA
📍 Bogotá