We're looking for a results-driven Paid Ads Specialist who turns ad spend into real ROI. You'll plan, run, optimize, and scale campaigns across Meta, Google, and LinkedIn Ads, often several campaigns across multiple ad accounts at once, owning performance end to end: strategy, targeting, campaign structure, budgets, bidding, testing, and measurement.You're equal parts strategist and analyst, as comfortable architecting a multi-account testing plan as you are living inside the numbers and turning them into the next optimization. You'll work closely with our marketing and creative teams to push performance further with every iteration.What You'll DoPlan, launch, manage, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, Shopping), and LinkedIn AdsRun multiple campaigns across multiple ad accounts simultaneously, with disciplined structure, naming, and prioritization to keep everything organized and on-paceBuild and refine audience targeting strategies, including custom audiences, lookalikes, retargeting, and full-funnel audience journeysOwn budget management and scaling: pacing, reallocating spend, scaling winners, and cutting losers across accountsAnalyze performance (ROAS, CPA/CPQL, CTR, CPC, conversions) and turn data into decisive actionOwn conversion tracking and measurement, including GA4, Meta Pixel/CAPI, Google Tag Manager, UTM taxonomy, and CRM/HubSpot attribution, and make sure every campaign is accurately measuredDesign and run A/B and incrementality tests across audiences, placements, bidding, and creativesDirect creative testing: set the test priorities and feedback loop,



and collaborate with our marketing and creative teams to push ad performance with every iterationDeliver clear performance reports with actionable insights and forecasts to marketing leadershipStay sharp on platform updates, policy changes, and emerging best practicesEnsure campaigns comply with platform policies, andthat all assets, imagery, music, and copy are properly licensed and IP-compliantWhat You BringProven experience managing successful campaigns on Meta, Google, and LinkedIn Ads, with a track record of hitting ROAS/CPA targetsAgency background managing multiple client accounts in parallelExperience managing multiple ad accounts and many concurrent campaigns at scale without dropping qualityTrack record running campaigns for U.S. or Canadian brandsStrong grasp of performance marketing and conversion optimizationSkill in identifying and targeting the right audience at every funnel stageStrong measurement chops, hands-on with GA4, Meta Pixel/CAPI, GTM, UTMs, and attributionExperience briefing creative teams and directing creative testing from performance data (you direct what to test; you don't need to design or write it)Sharp analytical instincts and total comfort working with performance dataHighly organized, self-managing, and process-driven, able to juggle many campaigns and accounts and keep them all optimizedStrong written and verbal English communicationWorking knowledge of copyright and IP considerations in advertising (licensed assets, music rights, brand usage)Self-starter mindset with strong ownership of resultsNice to HaveExperience in e-commerce, DTC, logistics/fulfillment, or B2B/SaaS brandsFamiliarity with HubSpot and B2B lead-gen funnelsWhy Join UsWork with a growing, ambitious brandHigh autonomy and full ownership over your campaigns and accountsA performance-driven culture that gives you room to test, learn, and scaleReal potential for long-term collaboration#J-18808-Ljbffr

📌 Paid Ads Specialist (Colombia)
🏢 Forceget Supply Chain Logistics - Powered by AI
📍 Colombia