Go-to-Market (GTM) Lead – B2B SaaS Product Launch & Growth
Full-Time | Remote | Versátil U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches.
This is not a coordination-only role. As the first GTM hire, you’ll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.
You’ll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.
If you’ve launched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero, this role is for you.
What You’ll OwnB2B SaaS Go-to-Market & Product Launch
Own end-to-end GTM strategy and execution for two SaaS products
Build launch plans covering:
Positioning and messaging
Target audiences
Distribution
User acquisition
Demand generation
Launch campaigns
Personally execute GTM initiatives rather than simply managing them
Use insights from the first product launch to improve the second
Rapidly test, learn, and iterate based on market response
Beta User Acquisition
Identify and recruit qualified beta users and early adopters
Build and execute creative outbound and acquisition campaigns
Engage directly with prospective users
Develop relationships with early adopters and collect structured feedback
Turn user insights into improvements across messaging, targeting, and launch strategy
Drive early adoption and product engagement
Positioning, Messaging & Copywriting
Develop clear positioning for each SaaS product
Translate product capabilities into compelling customer value propositions
Build messaging around:
Customer pain points
Use cases
Differentiation
Business outcomes
Write high-converting copy for landing pages, emails, outreach, and launch campaigns
Continuously refine messaging based on customer feedback and performance