The International Consumer Insights & Research Analyst is a source of truth for
understanding consumer preferences, consumer behavior, and category
trends. Day-to-day responsibilities include vendor relationship management,
survey development, survey analysis, and report development. This individual
will lead the International Brand Health Tracking program, ensuring the surveys
and outputs consistently meet the needs of internal stakeholders and
international franchisees, and will also support the rollout of the Voice of the
Customer (VoC) program to elevate the customer experience across
markets. Success in this role requires developing and maintaining strong
relationships with key stakeholders (International marketing team, regional
field teams, commercial services, development) and partners (vendors). This role
demands an individual who is highly organized and detail-oriented at the core,
but also skilled at translating data into actionable insights. As a member of
the International Marketing team, this individual will have the opportunity and
responsibility to share and develop the International team’s consumer knowledge.
*This position will sit onsite in our Colombia Support Center 4 days per week.
RESPONSIBILITIES
* Lead the Brand Health Tracking program – including survey design, survey
quality assurance, data analysis, and report creation.
* Support Voice of the Customer program including franchisee onboarding, survey
review, report management, and ad hoc data analysis.
* Assist with bespoke research needs including translating business needs into
research objectives, recommend research methodologies, writing surveys,
analyzing data, and developing reports.
* Help lead implementation of sharing of consumer trend and market reports with
information from secondary data platforms.
* Support business planning and adhoc needs for regional and field
marketing teams by collecting market and consumer data and information.