Responsibilities
Tareas clave
- Definition of the marketing strategy, present and future, based on Werfen's integral strategy and the local needs and objectives.
- To work close to the Business Unit Managers (BUM) participating in the definition and monitoring the implementation of the strategy of each of the business units (BU).
- To monitor and to guide regarding some tactics in order to guarantee a healthy margin for each BU, in line with (or above) the budget.
- To participate, together with the BUMs, Sales team, in the pricing strategy and product positioning.
- Continuous analysis of the competitive environment and customer trends.
- To prepare and monitor the annual marketing budget, taking into account the company's needs and strategic objectives, for example, deciding which events we should participate, support or sponsor.
- To manage the Marketing team, ensuring the motivation, efficiency, commitment and professionalism of all the team members.
- To work closely with the sales team,



helping them to achieve commercial goals, providing the appropriate tools and materials and following up on meetings with direct customers and distributors.
- To have a strong network and interaction with the worldwide strategic business units (SBUs) of Werfen, sharing with them the main goals, the trends and the needs of the Colombian market.
- As a member of the brazilian Management team, to participate in meetings, analysis and decisions, taking into account the best for the company, its employees and customers.
- To guarantee that the internal and external communication follows Werfen’s corporate guidelines and covers the affiliate needs.
- To strengthen the diversity & inclusion pillar in Colombia with a proper strategy and proper actions.
- Always be close to local KOLs and create reliable professional relationships.

📌 BUM Acute Care (Bogotá)
🏢 Accriva Diagnostics
📍 Bogotá