This is NOT an entry-level position. We require verifiable experience managing Facebook/Meta Ads campaigns for U.S. home service businesses at a recognized digital marketing agency or in-house for a home service company. If you cannot name specific home service clients you have managed ads for, this role is not for you. Note: This role requires full availability during U.S. Central Time (CST) business hours.
About Valpo Agency
Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses including HVAC, plumbing, roofing, landscaping, remodeling, excavation, and tree service companies.
We build and manage:
• Facebook/Meta Ads campaigns (Lead Forms, Video, Carousel, Reels)
• Ad creative production (images, video, copy)
• Conversion tracking systems (Meta Pixel, Conversions API)
• Lead attribution systems
We are hiring a full-time Facebook/Meta Ads Specialist to own and optimize Meta ad campaigns for multiple U.S.-based home service clients.
About The Role
This is a hands-on media buying and creative role focused exclusively on Facebook and Instagram Ads — lead generation campaigns for home service contractors.
You will be the person responsible for generating demand and driving leads through scroll-stopping creative and smart audience targeting — not just boosting posts. You'll manage campaigns from creative production and audience building to optimization, reporting, and scaling.
You are expected to create your own ad creatives. We do have a graphic designer that can assist with specific creatives when needed, but is not dedicated to Facebook creatives.
This role focuses heavily on:
• Lead generation for local service businesses
• Cost per lead optimization
• Ad creative production (video, image, copy)
• Audience building and testing
• Scaling profitable campaigns across multiple accounts
Responsibilities
• Own and optimize Facebook/Meta Ads campaigns across multiple client acc
📌 Facebook Ads Specialist — Home Service Lead Generation (Colombia)
🏢 Valpo Agency
📍 Colombia
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