The Head of Product is responsible for defining, communicating, and executing the product vision of TLA Financial Services / an integrated ecosystem. This role translates the company’s business strategy — transforming TLA into a platform powered by AI — into a concrete, differentiated, and scalable product portfolio.The role bridges the needs of TLA’s key client segments (high-net-worth individuals, premium real estate developers, brokers, notaries, and regulated intermediaries) with internal technology, compliance, and operations capabilities — generating sustainable competitive advantages across LATAM.Primary Responsibilities:Develop and maintain the long-term product vision aligned with the TLA positioning as a trust infrastructure platform.Develop and execute the product vision with AI embedded.Build and prioritize the multi-market product roadmap (18–36 months), integrating market signals, regulatory constraints, and technology capacity.Define the differentiated value proposition for each segment: HNW clients, premium developers, brokers/notaries, and regulated intermediaries.Identify product expansion opportunities: insurance, crypto escrow, RWA tokenization, Data, stablecoins, and embedded finance, among others.Define and co-build the business model behind the products.Define product lifecycle, considering distribution channels, cohorts, CAC, LTCV, costs, and unit economics of each solution. (Growth model, retention drives acquisition — flywheels)Experience Design & UXManage the Client Portal and broker-facing platform on your own following the SoftPro migration.Define experience flows for party information, KYC/AML, purchase agreement uploads, and closing milestones — ensuring compliance by design.Translate regulatory requirements (SUGEF, Texas Capital Bank, AML/OFAC, others) into product features that do not compromise the premium client experience.Establish UX/UI metrics (MAU, DAU, WAU, activation rate, churn rate, stickiness, NPS, CSAT, time-to-close,



abandonment rate) and a continuous improvement governance model.Product Development & LaunchManage the complete product lifecycle: discovery, definition, development, go-to-market, adoption, and retirement.Coordinate with the technology team (AI agent lead and engineering) on development sprints, defining product OKRs and acceptance criteria.Define and oversee product pricing strategy in coordination with the President and the finance team.Manage growth, distribution channel strategy, conversion rates, ROI.Market Intelligence & Voice of the CustomerEstablish a continuous system for gathering insights from clients, brokers, notaries, and developers across active markets.Monitor the competitive landscape across escrow, proptech, and regional fintech to identify differentiation threats and opportunities.Produce market analyses informing new-country entry decisions (Dominican Republic, further LATAM expansion).Develop product materials for brokers, notaries, and developers: pitch decks, demos, fact sheets, and sales playbooks.Collaborate with the Business Development team to articulate TLA value proposition to partners.Design the intermediary onboarding program for new platform features, in coordination with BD leads.Balance strategies between Product-led growth, sales-led growth, and other alternatives.Leadership, Team & Product CultureBuild and scale the product team (UX designers, product managers, data analysts) in line with the company’s growth trajectory.Establish a culture of data-driven decision-making, rapid experimentation,



and continuous improvement.Collaborate cross-functionally with Operations, Risk & Compliance, People & Culture, Sales and Technology.Actively participate in the quarterly OKR review cycle and the annual planning off-site.Qualifications:EduacationBachelor’s degree in Business Administration, Engineering, Economics, Computer Science, or related field (required).MBA or Master’s in Product Management, Technology, or Strategy (preferred; substitutable by a compelling professional track record).Certifications in Product Management (Pragmatic Institute, AIPMM, PSPO) or UX Design are viewed positively.Experience8+ years in digital product roles, with at least 3 years in a leadership position (Head of Product, Product Director, or equivalent).Proven track record at fintech, proptech, regulated financial services, or high-value B2B/B2B2C platforms.Demonstrated 0→1 product launch experience and scale in Latin American markets.Experience working with software engineering teams in agile methodologies (Scrum, Kanban); ability to write user stories and manage backlogs.Background in regulated environments (AML/KYC compliance, sensitive financial data handling) is a significant differentiator.Familiarity with data analytics tools (basic SQL, BI tools such as Metabase, PowerBI, Tableau) valued positively.Technical SkillsProficiency in product management tools: Jira, Notion, Linear, ProductBoard, or equivalent.UX/UI prototyping in Figma (collaborative level; senior design skills not required).Familiarity with REST APIs, cloud architectures, and integration concepts (coding not required).Understanding of escrow flows, real estate closing processes, and fiduciary structures is a competitive differentiator.Experience or knowledge in AI/ML applied to product (AI agents, workflow automation, NLP) is highly valued.LanguagesSpanish: native or bilingual (required).English: advanced professional/fluent — written and spoken.#J-18808-Ljbffr

📌 Head Of Product (Colombia)
🏢 TLA Financial Services
📍 Colombia