ResponsibilitiesSupport the South America media leadership in planning and executing performance media strategies for Colombia marketTranslate brand, retail and business objectives into full-funnel performance plans (leads, sales, digital contribution, ROAS)Coordinate day-to-day performance media operations across paid search, paid social, programmatic and other biddable channels (e.G., Google Ads, Meta, DV360), together with the media agencyChallenge and refine agency recommendations using briefs, sales targets, benchmarks and test resultsTrack and report core KPIs ensuring consistent optimization and clear storytelling for stakeholdersWork with Analytics/BI and local teams to use dashboards and reports to identify opportunities, trends and issues in each marketSupport budget management for media campaigns in the market, helping recommend the best allocation by channel, funnel stage, product and audience, and ensuring basic financial controlCollaborate with CRM, website and retail + aftersales teams to improve the end-to-end conversion journey (from media click to lead and sale)Build strong day-to-day relationships with local marketing teams and agencies, ensuring alignment on priorities, timelines and deliverablesWhat We're Looking ForStrong expertise in Marketing, & Performance Advanced skills in Microsoft Office tools (Excel, PowerPoint, SAP, etc.)Knowledge of finance, statistics, and project management conceptsBachelor's degree and postgraduate specialization in Marketing, Business Administration, or Digital‑related fieldsAround 4‑7 years of experience leading Marketing, Media,



or Digital strategiesProven experience managing budgetAbility to work independently and collaborate effectively with corss-functional teamsExcellent interpersonal and realtionship-building skillsExcel proficiency, power bi, experience analyzing dashboards and performance metricsStrong data analysis and interpretation skillsAdvanced EnglishWhat Can Give You a Competitive AdvantageExperience with large media agencies or international companiesGM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. GM’s culture embraces integrity, professionalism and continuous learning. The organization prides itself on its highly diversified workforce and values every intersection,



giving opportunity to expand and influence this socio‑economic reality.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Non-Discrimination and Equal Employment Opportunities General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.Applicants in the recruitment process may be required, where applicable, to successfully complete a role‑related assessment(s) and/or a pre‑employment screening prior to beginning employment.Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-(phone hidden). In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Explore Our Integral LocationsWe are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.Com). As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.#J-18808-Ljbffr

📌 Coordinador De Medios Y Performance (Cundinamarca)
🏢 General Motors
📍 Cundinamarca