Description
Social Media Manager – Content, Community & Growth
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Social Media Manager to own content planning, publishing, community engagement, and performance across multiple social platforms.
This is a hands-on role for someone who understands how to create content that captures attention, builds an audience, and drives measurable growth.
You’ll manage platforms including LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube, combining creative execution with data-driven optimization.
What You’ll Do
Social Media Strategy & Content
- Build and manage structured content calendars
- Create, write, edit, schedule, and publish platform-specific content
- Develop content for LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
- Identify trends, content opportunities, hooks, and new formats
- Maintain consistent brand voice and messaging

Community Management
- Monitor and respond to comments, DMs, mentions, and inquiries




- Build engagement through proactive community interaction
- Maintain fast, professional response times
- Escalate customer or reputation-related issues when needed

Content Creation & Campaigns
- Coordinate graphics, short-form video, and multimedia content
- Work with designers, editors, and marketing teams on campaigns
- Support organic and paid social initiatives
- Assist with influencer partnerships and UGC campaigns
- Continuously test new creative concepts and messaging

Analytics & Growth
- Track engagement, reach, impressions, follower growth, traffic, and conversions
- Prepare weekly/monthly social performance reports
- Identify top-performing content and replicate winning patterns
- Run A/B tests and optimize content based on performance data
- Use tools such as Hootsuite, Sprout Social, Buffer, or HubSpot

What We’re Looking For
- 2+ years of professional social media management experience
- Hands-on experience managing multiple major

📌 Social Media Manager (Colombia)
🏢 Pavago
📍 Colombia