Description
Go-to-Market (GTM) Lead – B2B SaaS Product Launch & Growth
Full-Time | Remote | Adaptable U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches.
This is not a coordination-only role. As the first GTM hire, you’ll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.
You’ll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.
If you’ve launched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero, this role is for you.
What You’ll Own
B2B SaaS Go-to-Market & Product Launch
- Own end-to-end GTM strategy and execution for two SaaS products
- Build launch plans covering:
- Positioning and messaging
- Target audiences
- Distribution
- User acquisition
- Demand generation
- Launch campaigns
- Personally execute GTM initiatives rather than simply managing them
- Use insights from the first product launch to improve the second
- Rapidly test, learn, and iterate based on market response
Beta User Acquisition
- Identify and recruit qualified beta users and early adopters
- Build and execute creative outbound and acquisition campaigns
- Engage directly with prospective users
- Develop relationships with early adopters and collect structured feedback
- Turn user insights into improvements across messaging, targeting, and launch strategy
- Drive early adoption and product engagement
Positioning, Messaging & Copywriting
- Develop clear positioning for each SaaS product
- Translate product capabilities into compelling customer value propositions
- Build messaging around:
- Customer pain points
- Use cases
- Differentiation
- Business outcomes
- Write high-converting copy for landing pages, emails, outreach, and launch campaigns
- Contin