Performance Marketing Manager (Paid Media & Growth Marketing) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels.
This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth.
If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you.
What You’ll OwnPaid Media Strategy & Campaign Management
Build, launch, and optimize campaigns across:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
TikTok Ads
Reddit Ads
X (Twitter) Ads




Develop full-funnel B2B lead generation strategies.
Own campaign architecture, audience targeting, conversion tracking, and budget allocation.
Write and test high-converting ad copy and campaign messaging.
Align paid campaigns with landing pages and marketing funnels.
Campaign Optimization & Growth
Monitor campaign performance daily and implement proactive optimizations.
Improve key performance metrics including:
Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Conduct structured A/B testing across:
Ad creatives
Headlines
Audiences
Bidding strategies
Landing pages
Identify and scale profitable acquisition channels.
Stay current with advertising platform updates, attribution changes, and privacy regulations.
Analytics, Attribution & Reporting
Track campaign performance using:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform dashboa

📌 Performance Marketing Manager (Colombia)
🏢 Pavago
📍 Colombia