Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth — not just campaign coordination.
You’ll be responsible for:
Paid media campaign management
Google Ads & Meta Ads
Lead generation and customer acquisition
ROAS, CPA & CPL optimization
Conversion tracking and attribution
A/B testing and campaign scaling
Performance reporting and analytics
You’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.




What You’ll OwnPaid Media Campaign Management
Build, launch, and manage campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other relevant paid channels
Manage campaigns focused on:
Lead generation
Customer acquisition
Sales and revenue
Brand growth
Develop and test audiences, messaging, creatives, and campaign structures
Manage campaign budgets, bidding strategies, targeting, and placements
Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
Monitor campaign performance and optimize accounts regularly
Improve:
ROAS
CPA
CPL
CTR
Conversion rates
Run A/B tests across:
Ad creatives
Copy and messaging
Audiences
Landing pages
Offers
Bidding strategies
Identify underperforming campaigns and implement improvements
Test new channels, audiences, formats, and acquisition strategies
Analytics, Attribution & Conversion Tracking
Track campaign performance using:
Google

📌 Performance Marketing Specialist (Colombia)
🏢 Pavago
📍 Colombia