Responsibilities
- Support the South America media leadership in planning and executing performance media strategies for Colombia market
- Translate brand, retail and business objectives into full-funnel performance plans (leads, sales, digital contribution, ROAS)
- Coordinate day-to-day performance media operations across paid search, paid social, programmatic and other biddable channels (e.g., Google Ads, Meta, DV360), together with the media agency
- Challenge and refine agency recommendations using briefs, sales targets, benchmarks and test results
- Track and report core KPIs ensuring consistent optimization and clear storytelling for stakeholders
- Work with Analytics/BI and local teams to use dashboards and reports to identify opportunities, trends and issues in each market
- Support budget management for media campaigns in the market, helping recommend the best allocation by channel, funnel stage, product and audience, and ensuring basic financial control
- Collaborate with CRM,



website and retail + aftersales teams to improve the end-to-end conversion journey (from media click to lead and sale)
- Build strong day-to-day relationships with local marketing teams and agencies, ensuring alignment on priorities, timelines and deliverables

What We're Looking For
- Strong expertise in Marketing, & Performance Advanced skills in Microsoft Office tools (Excel, PowerPoint, SAP, etc.)
- Knowledge of finance, statistics, and project management concepts
- Bachelor's degree and postgraduate specialization in Marketing, Business Administration, or Digital‑related fields
- Around 4‑7 years of experience leading Marketing, Media, or Digital strategies
- Proven experience managing budget
- Ability to work independently and collaborate effectively with corss-functional teams
- Excellent interpersonal and realtionship-building skills
- Excel proficiency, power bi, experience analyzing dashboards and performance metrics
- Strong data analysis and interpretation skills
- Advanc

📌 Coordinador de Medios y Performance (Bogotá)
🏢 General Motors
📍 Bogotá