Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses including HVAC, plumbing, roofing, landscaping, remodeling, excavation, and tree service companies.
We build and manage:
- Google Ads campaigns
- Meta Ads campaigns
- Conversion tracking systems
- Reporting dashboards
- Lead attribution systems
We are hiring a full-time Senior Paid Media Specialist to manage and optimize paid advertising campaigns for our U.S.-based clients. Our team is growing, and this role is to fill new demand (not replacement).
About The Role
This is a hands-on media buying role focused primarily on:
- Google Ads
- Meta Ads (Facebook)
- Bing Ads
You will manage campaigns from strategy and targeting to optimization, reporting, and scaling.
This role focuses heavily on:
- Lead generation
- Cost per lead optimization
- Lead quality
- Conversion tracking
- Scaling profitable campaigns
We are looking for someone with real experience managing paid advertising campaigns for local service businesses or lead generation campaigns.
This is not an entry level position.
Responsibilities
- Manage and optimize Google Ads campaigns
- Manage and optimize Meta Ads campaigns
- Improve CPL while maintaining lead quality
- Build and test audiences, creatives, and campaign structures
- Review call tracking and conversion data
- Monitor attribution and reporting accuracy
- Scale profitable campaigns responsibly
- Communicate campaign updates internally
- Maintain strong attention to detail across multiple accounts
Requirements
- Strong Google Ads experience
- Strong Meta Ads experience
- Lead generation campaign experience
- Strong understanding of conversion tracking and attribution
- Experience with tools such as:
- Google Tag Manager
- GA4
- CallRail / WhatConverts Experience Preferred
- Looker Studio or similar reporting tools
- Strong English communication skills
- Organized and detail-oriented
- Ability to work independ