Position: Trade Marketing & Brand Manager
Location: Colombia - 100% Remote
Department: Marketing
Reports to: VP of Commercial & Operations
Contract Type: Permanent, Direct Hire
Schedule: Monday to Thursday, 7:00 a.m. to 4:30 p.m.; Friday, 7:00 a.m. to 4:00 p.m. (Schedule aligned with our headquarters in Cumming, GA).
Salary: COP $9,000,000 per month

Job Summary:
The Trade Marketing & Brand Manager will be responsible for leading the company's Trade Marketing and Brand Management strategy for the US market, ensuring the successful execution of commercial initiatives, product launches, retail programs, and brand positioning strategies. They will work closely with the Sales, E-commerce, Operations, Brokerage, and Marketing teams to maximize brand visibility, point-of-sale execution, and business growth.

This role will play a key part in building and strengthening the Marketing area by creating scalable processes, workflows, team structure, priorities, and performance standards that support the company's sustainable growth.

Responsibilities:




- Develop and lead the execution of the annual Trade Marketing and Brand Management strategy.
- Lead brand strengthening initiatives that promote market positioning and consumer relationships.
- Manage the annual calendar of campaigns, promotions, and launches.
- Plan, coordinate, and lead the implementation of product launches across multiple commercial channels.
- Coordinate and support the execution of Trade Marketing and Brand Marketing campaigns together with the Marketing team.
- Supervise the development and implementation of POP materials, displays, signage, merchandising materials, and promotional materials.
- Develop commercial materials for brokers, distributors, and sales representatives.
- Coordinate the company's participation in trade shows, customer events, and industry exhibitions.
- Monitor KPIs, analyze campaign performance, and present actionable recommendations to management.
- Manage the Trade Marketing budg

📌 Trade Marketing (Colombia)
🏢 Ricky Joy
📍 Colombia