We're looking for an Organic Content Strategist who can turn products, customer insights, trends, and cultural moments into content people actually want to watch, save, share, and search for.
This is not a traditional Social Media Manager role.
You won't be expected to create every piece of content yourself. Your job is to figure out what we should create, why it will work, where it should be distributed, and how it supports the brand's growth.
You'll own Azura's organic content strategy across Instagram, TikTok, Pinterest, and YouTube, working closely with our Growth Marketing Manager, Retention Marketer, Content Creator, and Graphic Designer.
What You'll Own
Content Strategy & Planning
This is the most important part of the role.
Own Azura's annual, quarterly, and monthly content calendar
Align content with product launches, marketing campaigns, seasonal promotions, and key brand moments
Turn product launches into compelling content stories, not just promotional posts
Work cross-functionally with Growth Marketing, Retention, Creative,



and Design to ensure everyone is aligned on upcoming campaigns and launches
Research what customers are searching for, talking about, and engaging with
Identify emerging trends, formats, cultural moments, and content opportunities
Develop content briefs, messaging, storytelling angles, and editorial direction
Create or collaborate on captions, scripts, and blog content when needed
Continuously evaluate what's working and adjust the content strategy accordingly
Organic Social Distribution
You'll also own the strategy for how content gets distributed organically across:
Instagram
TikTok
Pinterest
YouTube
You should understand that one idea doesn't necessarily work the same way everywhere.
You'll adapt content to the unique algorithms, formats, audiences, and behaviors of each platform rather than simply reposting the same content everywhere.
Creative Direction
You'll work closely with our Content Creator to turn strategy into great cre

📌 Organic Content Strategist (Bogotá)
🏢 RemotelyTalents
📍 Bogotá