Retail Marketing Specialist

To plan, coordinate, and execute retail marketing activities at a national level for physical stores and the IR channel, ensuring proper implementation at point of sale, alignment with brand strategy, and direct support to commercial objectives.

Key Responsibilities:

-Plan, execute, and coordinate retail marketing activities for nationwide retail stores and the IR channel, ensuring timely and accurate execution.
-Act as a liaison between retail stores and headquarters, coordinating marketing needs and developing activity guidelines, store manuals, and execution tracking.
-Collaborate closely with design, branding, and other internal teams to manage the production, distribution, and proper display of marketing materials at point of sale.
-Collect and follow up on store feedback and campaign performance, organizing data and conducting post-campaign analysis to identify insights and improvement opportunities.
-Support the retail sales team in the execution of key quarterly commercial initiatives.

Requirements:

Bachelor´s degree in Advertising, Marketing,



Communications, Business Administration, Design, or related fields.
English: minimum B2 level (intermediate–upper intermediate).

Experience:

-Minimum 1 year of experience in marketing, trade marketing, or retail marketing.
-Internships and professional practices are considered valid experience.

Skills & Competencies:

-Basic to intermediate knowledge of retail and point-of-sale marketing.
-Strong coordination skills and ability to work with cross-functional teams.
-High level of organization, follow-up, and attention to detail.
-Analytical skills for campaign performance evaluation and reporting.
-Effective communication and teamwork abilities.

Job Conditions:

-Location: Bogotá, Colombia.
-Work modality: 100% on-site (presential).
-Contract type: To be defined according to company structure.

Salary 3,500,000 COP

Basic: 1,751,000
KPI: 524,700
Food Allowance: 602,150
Transportation

📌 Retail Marketing Specialist (Bogotá)
🏢 Multiempleos
📍 Bogotá