Job description
We're hiring a Paid Media Lead to plan, deploy, and optimize campaigns across our paid channels. You will be focused on thinking carefully about the marketing funnel, inventing new ways to bring quality leads and accounts into it, and using paid media to move them all the way through to sales-ready.
You'll work closely with our Senior Director of Creative Performance Marketing, turning creative briefs and campaign strategies into live campaigns that actually perform. You'll own the technical craft of paid media (structure, targeting, bidding, testing, iteration) and the strategic craft of designing campaigns that do their job at each funnel stage.

This is an individual contributor role with no direct reports. What you'll be doing is deep, hands-on platform work combined with real strategic thinking about how paid fits into the broader journey.

Responsibilities
- Plan campaign architecture across platforms with clear funnel intent (awareness, consideration, decision) and matching audience, creative, and CTA logic for each stage




- Get creative about lead acquisition itself: figure out how to reach new audiences, test new platforms and formats, and keep growing both the quantity and quality of leads coming into the funnel
- Design retargeting and lifecycle audiences that work with email nurture, content offers, and sales outreach to move leads through the funnel
- Partner with the rest of the marketing team on lead qualification and hand-off criteria, so what reaches sales is actually ready to convert
- Contribute creative direction to ad concepts and copy, working with our creative resources on work that resonates
- Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms like ChatGPT Ads
- Set up and manage audience targeting, including custom audiences, lookalikes, contextual, intent, and account-based lists
- Own bid strategy selection and budget pacing across campaign

📌 Paid Media Lead (Medellín)
🏢 TransPerfect
📍 Medellín