Job Description :
Regional Retail Media Lead – Hub

Role Purpose
Lead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands.
This role sits at the intersection of Media, Commerce and Customers, ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities, while scaling best-in-class, data-driven, and compliant retail media execution across markets.
The Regional Retail Media Lead is accountable for:
- Driving retail media as a core growth driver (not a siloed channel)
- Partnering closely with Commercial, Customer Marketing and in-market teams
- Translating general frameworks into scaled, market-relevant execution
- Maximising ROI, sales impact, and shopper conversion

Key Responsibilities
1. Strategy & Integration
- Own and evolve the regional retail media strategy across all brands and customers, aligned to global direction and regional growth priorities.
- Embed retail media into full-funnel Connected Reach planning,



ensuring integration across Paid, Social, Creator and Commerce touchpoints.
- Translate global retail media frameworks into practical, scalable hub and hub-and-marketmarket playbooks.
- Ensure retail media is aligned to commercial priorities (JBP, customer plans, key events, innovation launches).

2. Commercial & Customer Partnership
- Act as the primary media partner to Regional Commercial and Customer teams, ensuring retail media supports customer growth and joint business plans.
- Co-develop retail media strategies with key regional and global customers/retailers, unlocking incremental investment and growth opportunities.
- Support markets in integrating retail media into customer negotiations and planning cycles.
- Drive clarity on roles and ways of working between Media, Commerce, and Shopper teams.

3. Activation Enablement & Excellence
- Enable markets to deliver best-in-class retail media activation,

📌 Regional Retail Media Lead – Hub (Bogotá)
🏢 Diageo
📍 Bogotá