Job Description :
There are 3 (THREE) open roles:
- 1 located in Bogotá, Colombia
- 2 located in São Paulo, Brazil
Role Purpose
Lead the end-to-end regional media planning, activation and optimisation for the [Whiskey / Guinness / Vodka / Tequila / Gin / Rum / Liqueurs] category, driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy.
This role is accountable for maximising return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Social and Creator ecosystems.
Key Responsibilities
Strategy & Planning
- Own the development and deployment of integrated regional media plans across Paid Media, Retail Media, Social and Creator channels, aligned to general category strategy and media blueprint and regional growth ambitions.
- Lead cross-market alignment on Connected Reach execution, ensuring consistency in approach while enabling flexibility to reflect local market dynamics.
- Translate global media frameworks and category priorities into actionable, insight-driven regional plans that deliver measurable business outcomes.
- Activation & Performance
- Oversee execution of integrated full-funnel media plans, ensuring optimisation of investment to maximise reach, effectiveness and ROI.
- Drive media efficiency and productivity through strategic investment allocation, optimisation frameworks, and adoption of DMAF global standards and tools.
- Monitor and actively optimise regional media performance against defined KPIs, ensuring delivery of both short-term results and long-term brand growth.
- Data, Audience & AI Enablement
- Accelerate adoption of data-driven audience strategies to improve targeting precision and business impact.
- Drive the implementation and scaling of AI-enabled planning, buying and optimisation solutions to unlock productivity gains and real-time performance improvements.
- Lead a regional
📌 Regional Media Planning (Bogotá)
🏢 Diageo
📍 Bogotá