We're Valatam, a team that connects bilingual professionals from Latin America with general clients. Our people are our pride, and we're thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
We're seeking a skilled Ads Campaign Manager to help us develop, execute, and optimize Valatam's online paid advertising campaigns, with a primary focus on Meta Ads (Facebook & Instagram), complemented by Google Ads and LinkedIn. This role will focus on generating high-quality leads (form fills and booked calls) and driving brand visibility among business owners and executives in North America & Canada.
Key Responsibilities
- Develop and manage paid advertising strategies with a primary focus on Meta Ads, complemented by Google Ads and LinkedIn Ads.
- Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI.
- Write compelling ad copy and coordinate with our design team for creative assets.
- Conduct A/B testing on ads, landing pages, forms,
and audience targeting and segmentation.
- Research and define target audiences and key segments based on our Ideal Customer Profile (ICP).
- Analyze campaign data and prepare monthly performance reports with actionable insights.
Requirements
- English (C1/C2) and Spanish.
- 3+ years of marketing experience running paid ad campaigns, with strong hands-on expertise in Meta Ads (Facebook & Instagram), and working knowledge of Google Ads and LinkedIn.
- Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot).
- Proficiency with Google Workspace and Microsoft Office.
- Excellent communication and problem-solving skills.
- Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
- Bachelor's or Associate's degree preferred.
Benefits
Our Core Values at Work
We live by ACTION (get things done), CARE (help others and do things right), OUTSTAN