Description

Stori is a Mexican fintech offering digital financial services , credit cards, deposit accounts, and personal loans , with a mission to free users from financial stress and drive financial inclusion across LATAM.

The Marketing team is expanding its scope to unify three disciplines under one operational umbrella: CRM (lifecycle communications and channel execution), Product Marketing (go-to-market strategy and feature adoption), and Brand (positioning, creative standards, and awareness). This role sits at the intersection of all three.

The Marketing Strategy & Operations Analyst is the data and operational backbone of the Marketing area. This is a high-impact individual contributor role for someone who thinks in SQL, thrives on turning raw data into decisions, and can simultaneously run the analytical infrastructure, support strategic planning, and keep the back office of a fast-growing marketing function running cleanly.

The idóneo candidate has previously worked as a Business Analyst in a tech or fintech environment, is deeply comfortable with Redshift or a similar cloud data warehouse, understands how CRM platforms like Braze connect to downstream analytics, and actively uses AI tools as a daily force multiplier, both for personal productivity and to design and automate workflows.

Requirements

Must-Haves

- Advanced SQL (non-negotiable): You write complex queries comfortably — window functions, CTEs, multi-table joins, date arithmetic, conditional aggregations. You don't need to look up syntax for common patterns.

Experience with Redshift, BigQuery, Snowflake, or a similar cloud data warehouse is required.





- 3–5 years of experience as a Business Analyst, ideally in a tech, fintech, or digital-native company where data was central to decision-making.
- Experience translating business questions into data queries not just executing queries but knowing what to ask and why.
- Active AI user: you incorporate AI tools into your daily workflow for productivity and analysis. You can articulate how, when, and why you use them.
- Proficiency in spreadsheet analysis (Google Sheets or Excel): pivot tables, SUMIFS, dynamic ranges, dashboarding.
- Strong written communication: you can explain a complex data finding to a non-technical audience clearly and concisely.
- Operational rigor: you keep things organized, documented, and running reliably — not just delivered once.
- Fluency in Spanish and professional-level English.
- Budget Management experience

Strong Plusses

- Hands-on experience with Braze or another enterprise CRM/marketing automation platform.
- Experience with Amplitude or similar product analytics tools.
- Exposure to A/B testing methodology , sample sizing, statistical significance, experiment design.
- Familiarity with QuickSight, Tableau, Looker, or similar BI tools for dashboard creation.
- Experience building n8n, Zapier, or Make automations that include AI/LLM steps (not just trigger-action chains).
- Background in fintech, financial services, or a similarly regulated and data-rich industry.
- Experience working alongside data engineering or analytics engineering teams (dbt, Airflow, Redshift pipelines).
- Familiarity with prompt engineering or LLM integration in data or operational workflows.

📌 Marketing Strategy & Operations Analyst (Colombia)
🏢 Stori
📍 Colombia