Description

? Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

? About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency.

This is a hands-on execution role focused on:

- email automation
- nurture workflows
- lead scoring
- CRM automation
- campaign performance
- marketing and sales alignment

You’ll work across platforms such as:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo

This is not a passive campaign coordination role.

You’ll actively design, build, test, and optimize automation systems that directly impact:

- MQL generation
- lead conversion
- sales pipeline
- revenue attribution

If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit.

? What You’ll Own

Marketing Automation & Workflow Development

- Build and optimize:
- nurture sequences
- drip campaigns
- triggered workflows
- lifecycle automations

- Design scalable automation systems across marketing funnels
- Test workflow logic, triggers, conditions, and automation paths
- Improve lead flow and automation efficiency across campaigns

Email Marketing & Campaign Execution

- Create, test, and deploy campaigns using:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo

- Execute A/B tests on:

- subject lines
- email copy
- CTAs
- send timing

- Ensure campaigns remain:

- responsive
- accessible
- on-brand
- conversion-focused

CRM & Sales Alignment

- Integrate automation systems with:
- Salesforce
- HubSpot CRM
- Zoho CRM

- Ensure accurate:

- lead routing
- lead assignment
- sales handoff workflows

- Improve alignment between marketing and sales teams
- Track attribution from:

- engagement → MQL → opportunity → revenue

Data Management & Segmentation

- Maintain clean and organized marketing databases
- Segment audiences based on:
- persona
- behavior
- geography
- engagement
- industry

- Ensure compliance with:

- GDPR
- CAN-SPAM
- CCPA

- Audit and improve CRM data quality continuously

Analytics & Reporting

- Monitor and optimize:
- open rates
- CTR
- conversions
- MQL performance




- revenue attribution

- Build dashboards and reports using:

- HubSpot
- Marketo
- Power BI
- Tableau

- Provide actionable insights and optimization recommendations

Continuous Improvement & Optimization

- Identify automation gaps and process inefficiencies
- Recommend improvements to:
- lead nurturing
- campaign performance
- database health
- workflow scalability

- Stay updated on:

- automation tools
- email marketing best practices
- deliverability standards
- CRM updates

? What Success Looks Like

- Higher email engagement and conversion rates
- Improved MQL-to-opportunity conversion
- Cleaner, more organized CRM and lead databases
- Smooth lead routing and automation execution
- Clear attribution between campaigns and revenue
- Reduced manual marketing operations work

? What Makes You a Strong Fit

- Strong systems and process-oriented mindset
- Comfortable building automation workflows independently
- Analytical and highly detail-oriented
- Strong understanding of lead lifecycle management
- Able to balance technical execution with marketing goals
- Proactive in identifying optimization opportunities
- Comfortable managing multiple workflows and campaigns simultaneously

✅ Must-Have Requirements

Experience

- 2+ years of hands-on experience with:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- or similar marketing automation platforms

- Experience building:

- workflows
- lead scoring systems
- nurture sequences
- automated campaigns

Technical Skills

- Strong understanding of:
- CRM systems
- marketing funnels
- lead attribution
- automation logic

- Strong Excel or Google Sheets proficiency
- Understanding of:

- email compliance
- data privacy regulations
- deliverability best practices

Communication & Execution

- Excellent organizational and problem-solving skills
- Strong written English communication
- Comfortable working independently in remote environments




- Ability to manage multiple campaigns and workflows simultaneously

⭐ Nice to Have

- HubSpot, Marketo, or Pardot certifications
- Experience with:
- API integrations
- Zapier
- webhook automations
- multi-touch attribution models

- Background in:

- SaaS
- B2B services
- e-commerce

- Experience with:

- Power BI
- Tableau
- advanced reporting systems

?️ Tools & Platforms

- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- Salesforce
- HubSpot CRM
- Zoho CRM
- Excel / Google Sheets
- Power BI / Tableau
- Zapier & automation tools

? What a Typical Day Looks Like

- Build and optimize automation workflows
- Launch and test email campaigns
- Monitor campaign engagement and lead flow
- Review lead scoring and segmentation logic
- Improve CRM cleanliness and lead routing
- Analyze campaign performance and reporting
- Collaborate with marketing and sales teams on optimization opportunities

In short:

You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth.

? Key Metrics for Success (KPIs)

- Email open rates and CTR performance
- MQL-to-opportunity conversion rates
- Campaign-driven pipeline and revenue attribution
- CRM data accuracy and segmentation quality
- Workflow reliability and automation efficiency
- Reduced manual marketing operations work

? Why This Role Stands Out

- Direct ownership of marketing automation systems
- Strong impact on pipeline growth and revenue
- Opportunity to optimize full-funnel marketing workflows
- Work at the intersection of:
- marketing
- automation
- CRM systems
- data operations

- High-autonomy remote role with measurable impact
- Opportunity to grow into:

- Marketing Operations Manager
- Revenue Operations Specialist
- CRM Automation Lead
- Lifecycle Marketing Manager

? Interview Process

- Initial Screening Call
- Recruiter Interview
- Practical Automation Assessment
- Client Interview
- Offer & Onboarding

? Apply Now

If you:

- love building automation workflows
- enjoy optimizing CRM and lead systems
- think in funnels, attribution, and conversion
- want direct impact on marketing efficiency and revenue growth

this is a strong opportunity to build and scale high-performing marketing automation systems.

📌 Marketing Automation Specialist (Colombia)
🏢 Pavago
📍 Colombia