: The Event Marketing Specialist is responsible for the planning, coordination, and execution of event marketing strategy. This includes both virtual and in-person events such as webinars, conferences, trade shows, and internal corporate functions. The role supports marketing objectives through effective event strategy, stakeholder collaboration, and performance tracking.

This is a fully remote position. The specialist will coordinate all events remotely and is not required to travel or attend events in person.

Responsabilities: Key Responsibilities 1.

Event

Strategy &

• Planning • Develop and maintain an annual calendar of virtual and in-person events aligned with business goals.

• Identify opportunities for marketing impact through event participation and execution.

• Collaborate with internal stakeholders to define event objectives, target audiences, and success metrics. 2.

Event

Coordination &

• Execution • Manage logistics for virtual and in-person events from a remote position, including timelines, vendors, registrations, communications, and asset delivery.

• Coordinate cross-functional input to ensure smooth execution.





• Support the marketing team in the development and delivery of pre-event and post-event campaigns.

3. Branding &

• Materials • Work closely with the Creative team to develop and deliver branded event assets.

• Ensure consistency with NIP Group’s brand standards across all events. 4.

Internal

Collaboration &

• Communication • Act as the central point of contact for event-related communication.

• Provide clear updates, documentation, and event recaps to all relevant stakeholders. 5.

Budget

Management • Assist in the creation and oversight of event budgets.

• Ensure cost-effective vendor selection and logistical planning. 6.

Performance

Tracking &

• Optimization • Monitor key performance indicators such as lead generation, audience engagement, and revenue impact.

• Prepare post-event reports with insights and recommendations for continuous improvement.

7. Innovation &

• Best Practices • Stay up to date on trends and technologies related to virtual and physical events.

• Introduce new ideas for increasing event impact and attendee experience.

📌 Event and webinar creator (Bogotá)
🏢 Solvo S
📍 Bogotá