About SOL Edu and Migration

SOL Edu and Migration is a leading International Education and Migration company founded in 2002 in Brisbane, Australia. With a general presence, SOL Edu has assisted approximately 40,000 international students in pursuing their studies in Australia and New Zealand, while also helping more than 5000 clients to successfully arrive, stay and/or migrate to these two countries.

With 24 years in the education industry, we offer comprehensive support to students throughout their entire academic journey, from pre-arrival to post-arrival in Australia and New Zealand. We work closely with students to identify appropriate courses and institutions that align with their academic record and personal circumstances. We also provide them with free admission processes, student visa application support and settling down services.

Should students desire to further their studies, SOL Edu can provide a hassle-free transfer process that complies with all regulatory requirements.

We are one of the few companies capable of offering a “one-stop service” for clients, covering all education and visa services. With a team of five registered migration agents located in Australia and New Zealand, we provide extensive expertise and experience in all types of visas, including student visa as well as other visa subclasses that help clients stay longer and migrate to Australia and New Zealand.

SOL Edu is headquartered in Brisbane, Queensland, Australia. However, we have expanded our business operation globally by establishing physical offshore offices in Bangkok (Thailand), Thimphu (Bhutan), Seoul (Korea), Auckland (New Zealand), Christchurch (New Zealand), Taipei (Taiwan) and Jakarta (Indonesia). The offshore offices allow us to enhance the SOL Edu brand name in these promising markets and help us directly provide education and visa services to offshore students.

About the position





We are looking for a highly skilled and versatile Digital Marketing Specialist to support our marketing efforts targeting Latin American audiences, particularly in Colombia and Chile. This is a remote contractor role working with an Australia-based organisation in the education sector.

? About the Role

You will be responsible for planning, executing, and optimising end-to-end digital marketing strategies, with a strong focus on lead generation, paid advertising, content creation, and performance tracking across multiple platforms.

This role requires a mix of creativity, analytical thinking, and hands-on execution across social media, paid ads, SEO, and website management.

? Key Responsibilities

1. Content Creation & Social Media Management

- Plan and produce engaging content for Instagram, Facebook, TikTok, and WhatsApp, targeting Latin American audiences
- Develop localised content strategies for Colombia, Chile, and other LATAM markets
- Create short and long-form content, including reels, videos, stories, and promotional graphics, using tools such as Canva, CapCut, or Adobe Creative Suite
- Manage content calendars and ensure consistent brand voice and visual identity across platforms

2. SEO & Paid Advertising

- Plan, execute, and optimise Google Ads (Search & Display) campaigns targeting prospective students aged 25–35 in Latin America and Australia
- Implement SEO strategies to improve organic visibility and search performance
- Set up and manage Meta Ads (Facebook & Instagram), including audience segmentation, retargeting, and A/B testing
- Monitor and optimise campaign performance based on KPIs such as ROAS, CPC,



CPL, and conversion rates

3. Website Management & Email Marketing

- Maintain and update website content to ensure accuracy and relevance
- Develop landing pages and conversion funnels for paid campaigns
- Conduct website performance analysis using Google Analytics (GA4) and related tools

4. Analytics & Reporting

- Prepare weekly and monthly performance reports covering social media, campaigns, and lead generation
- Track key metrics including engagement rate, follower growth, website traffic, bounce rate, and cost per lead
- Provide insights and recommendations to improve overall marketing performance

5. Collaboration & Cross-Team Support

- Work closely with international recruitment teams across multiple markets to develop localised marketing assets
- Support webinars, events, and open days through digital promotion and post-event content
- Coordinate with external freelancers or agencies when required
- Ensure all marketing content complies with relevant Australian regulations (ESOS, MARA, and Consumer Law)

? Requirements

- Proven experience in digital marketing, performance marketing, or growth marketing roles
- Strong knowledge of Google Ads, Meta Ads, and SEO strategies
- Experience creating digital content for social media platforms
- Proficiency in tools such as Canva, CapCut, Adobe Suite, Google Analytics (GA4)
- Strong analytical skills and ability to work with data-driven decisions
- Excellent communication skills in English and Spanish (mandatory)

? Contract & Payment This is an independent contractor role , not an employment position

- No employee benefits or employment relationship applies
- The contractor will be responsible for managing their own taxes and social security obligations in their country of residence
- Payment terms will be agreed in advance and made upon completion of work or according to agreed milestones

📌 Digital Marketing Specialist (Latin America Markets) (Colombia)
🏢 SOL Edu u0026 Migration
📍 Colombia