The idóneo candidate is a digital marketing professional with a strong copywriting foundation who can translate marketing strategy into clear, persuasive messaging across multiple digital channels.

They should be equally comfortable working on content creation, campaign execution, and performance optimization, with LinkedIn as a key strategic channel for brand positioning and lead generation.

Background & Experience Indicators

Recruiters should prioritize candidates who show:

- 3–6 years of experience in digital marketing, content marketing, or copywriting
- Hands-on experience in:
- Social media marketing
- Email marketing and automation
- SEO-driven content creation
- Experience working cross-functionally with marketing, design, and operations teams
- Exposure to agency, consulting, or multi-client environments (preferred but not required)
- Comfort managing multiple campaigns and deliverables simultaneously

Content & Copywriting Capabilities

Look for candidates who can clearly demonstrate:
- Strong copywriting skills for:
- Social media posts
- Email campaigns and newsletters
- Landing pages and website content
- Paid ads and digital promotions
- Ability to:
- Adapt tone and voice to different brands and audiences
- Transform complex topics into clear, accessible messaging
- Balance brand storytelling with conversion-focused writing
- Experience refining messaging based on performance data and engagement metrics

Portfolios, writing samples, or campaign examples are highly valuable indicators.

LinkedIn Expertise (Key Differentiator)

This profile must include strong LinkedIn proficiency, not just basic usage.

Recruiters should specifically look for candidates with experience in:





Organic LinkedIn Strategy

- Creating and managing LinkedIn content calendars
- Writing posts optimized for engagement, reach, and relevance
- Supporting brand positioning and thought leadership
- Community engagement (comments, interactions, audience growth)

LinkedIn for Growth & Lead Generation

- Experience using LinkedIn as a lead generation channel
- Familiarity with:
- LinkedIn company pages
- Personal brand optimization
- LinkedIn campaign performance analysis
- Exposure to LinkedIn Ads or Lead Gen Forms is a strong plus

Candidates should see LinkedIn as a strategic business platform, not just a social network.

Channel & Tool Exposure

Ideal candidates often have hands-on experience with:

- CRM & Email Platforms
- HubSpot
- ActiveCampaign
- Analytics & Optimization
- Google Analytics
- Hotjar
- SEO & Content Tools
- Ahrefs
- SurferSEO
- Paid Media Platforms
- Facebook / Instagram Ads Manager
- (Optional) LinkedIn Campaign Manager
- Collaboration & Productivity
- Google Workspace
- Slack
- Use of AI tools to support research, drafting, and optimization

Soft Skills & Working Style Signals

During screening and interviews, assess for:
- Strong written and verbal communication skills
- Strategic thinking paired with execution capability
- Data-informed decision-making (not purely creative)
- High level of organization and ownership
- Comfort working remotely or in distributed teams
- Ability to receive feedback and iterate quickly on messaging

Language & Communication

- Advanced English proficiency
- Native or fluent Spanish (preferred for bilingual markets)
- Ability to localize messaging without losing brand consistency

📌 CopyWtriter and SEO (Medellín)
🏢 Solvo S
📍 Medellín