Description

Copywriter (Conversion-Focused Marketing)

Location: Remote

Compensation: $1300 - $1600

Position Overview

We are looking for a performance-driven Copywriter who understands how to create messaging that converts.

This role is idóneo for someone with strong experience writing:

- landing pages
- email campaigns
- nurture sequences
- paid ad copy
- funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.

We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

- Write and optimize high-converting landing pages, sales pages, and lead generation funnels
- Develop messaging tailored to different audience stages (awareness, consideration, conversion)
- Improve CTA performance, offer positioning, and conversion flow
- Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

- Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
- Develop lifecycle messaging for lead generation, retention, and re-engagement
- Support segmentation-based email marketing strategies
- Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

- Write ad copy for Meta, Google, LinkedIn, and other paid channels
- Create performance-driven hooks and messaging frameworks
- Support campaign testing and copy iterations based on results

Content & Optimization

- Conduct audience research and competitor analysis
- Support SEO-aware landing page and website content creation




- Analyze campaign performance and improve messaging based on engagement and conversion data
- Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

- 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
- Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
- Experience writing for B2B and/or B2C audiences
- Strong understanding of direct-response copywriting principles
- Excellent English communication and writing skills
- Ability to adapt tone and messaging across industries and audiences
- Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

- Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
- Experience supporting paid advertising campaigns
- Understanding of funnel stages (TOFU/MOFU/BOFU)
- SEO and search intent optimization experience
- Experience with A/B testing and CRO principles
- Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

- Strong understanding of audience psychology and persuasive messaging
- Analytical and performance-oriented mindset
- Organized and able to manage multiple projects simultaneously
- Comfortable working in fast-paced remote environments
- Collaborative, proactive, and detail-oriented
- Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

- E-commerce or DTC brands
- SaaS or B2B marketing
- Healthcare, restaurants, gyms, or local service businesses
- Lifecycle email marketing and retention campaigns
- UGC/VSL script writing

To Apply

Please include

- Resume
- Portfolio or writing samples
- Examples of landing pages, emails, or campaigns you’ve worked on
- Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

📌 Copywriter (Colombia)
🏢 Pavago
📍 Colombia