CHEERS Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022-2026.
Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager who possesses the qualifications below.
As a Sales Activation Manager, you'll ensure our brands are the MVP—most visible product in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite-level activation in trade. This role’s territory covers: Greater Los Angeles - Westside & Coastal LA, Central LA, South Bay.
Responsibilities:




- Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty.
- Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events
- Rate of Sale: Improve DFWS brands through activation tactics
- Educate and Influence: Lead the education and training efforts in on and off premise general market accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind
- Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales
- Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market
- Drive Success: Deliver excellenc

📌 Sales Activation Manager, S. CA, On (Muzo)
🏢 Deutsch Family Wine & Spirits
📍 Muzo