Mission & Responsibilities
- Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
- Be responsible for the quality and accuracy of data
- Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
- Develop web analytics audits and recommendations
- Structure information and propose concrete improvements having immediate impact for our clients
- Participate in the development of measurement tools and reports to identify major areas for reflection
- Assist in the coordination of data collection from various sources
- Design, build and maintain dashboards and automated reports with embedded visualizations

Qualifications & Languages




- Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field
- Languages: English (Intermediate)

Previous Experience & Industry Background
- 8+ years of experience in data analysis
- Media, Data, Adtech, MarTech, Brand, Consultancy

Soft Skills & Competencies
- Analytics
- Marketing technologies
- Digital marketing
- Data analysis
- Data modeling
- Analytical
- Communication

Technical Skills
- Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
- Data analysis (i.e. Excel, VBA)
- Data vizualisation (i.e. Qlikview, Tableau)
- Office softwares

📌 BI Specialist (Bogotá)
🏢 Havas Colombia
📍 Bogotá