General information
Reference
2026-1103
Job title
Trade Marketing Specialist - Central America & Caribbean
Contract type
Permanent Contract
Job description
Responsible for developing and implementing marketing strategies at the point of sale to drive sales and visibility of Motul products over a region. Together with the Product Manager, coordinates promotions, merchandising materials, BTL campaigns, events, and trade communication across the entire value chain (importers, distributors, points of sale, and end consumers), aligned with brand objectives and channel needs.
Key responsibilities
1. Strategy
· Responsible for executing the Annual Trade Marketing Plan at the LATAM level to ensure the correct translation of the Brand and Product strategy, previously defined in the marketing plans, into each Channel and Customer.
· Monitor and understand the performance of customers and channels, through the analysis of sales, importer inventories and profitability, and implement the according tactical and trade actions, optimizing the available marketing resources.
· Identify opportunities for each channel and customer, and develop them, implementing campaigns, acquisition actions and loyalty programs.
· Monitor competitor and Motul prices in each country to ensure the correct execution of the strategy.
2. Merchandising & POS material
· Manage and control merchandising and POS material stocks.
· Responsible for communicating the merchandising forecasts to Motul Group.
· Responsible with local suppliers for the selection, negotiation, design and implementation of advertising material (merchandising and POS material).
3. Promotions
· Develop and implement the B2C Promotional Plan and ensure the translation and correct implementation in the sales team.
· Develop and implement the loyalty programs.
· Develop and implement promotions that help with product turnover and brand positioning.
4. Sales Coordination
· Act as the voice of the customer and collaborates close
📌 Trade Marketing Specialist (Bogotá)
🏢 Motul
📍 Bogotá