Department : Data and Business Intelligence
Direct Reporting Line :Sr Manager Data and Business Intelligence
Indirect/Second Reporting Line :
Location: Colombia
GSMSGrade: M4
Purpose & Overall Relevance for the Organization:
As a Manager Omnichannel Analytics at adidas you are responsible - in close cooperation with LAM Data & BI organization - for the development of the omnichannel + brand analytics function within the market,using integral frameworks for data governance, integration,reportingand optimization.
Within your practice, applying both descriptive and advanced analytics, you will oversee the development and delivery ofcutting-edgeanalytics services to market stakeholders, enabling them to make data driven decisions. Based on defined data sources, you will lead our omnichannelperformanceunderstanding and will provide insights thatwill helpus to achieve our regional plans.
This role has crucial conversations with Business Intelligence & Data and Analytics teamsin order tobring efficiencies in terms of data management and reporting (big data platform integrations,



cloud services,visualizationetc.).Besides that, you will be in close contact with our Brand and Commercial teams, to connect our ecosystem learnings to their strategy.
Key Responsibilities:
Lead the development of Omnichannel Analytics tools among LAM through the d esign, build, test, and maintenance of ETL/ELT pipelines usingPySpark, SQL, and Python within the Databricks ecosystem. Ensures its accuracythroughquality assurance processes.
Applies a varietyofvisualization techniques and designs the content and appearance of data visuals. Operationalizes and automates activities for efficient andtimelyproduction ofthem.
Designs and develops Power BI dashboards and reports aligned to DNA standards. Automates refresh processes andensuresconsistency with Gold-layer semantic models.
Designs, codes, verifies, tests, documents, amends, and refactors simple programs/scripts.
Data Analytics
Monitors omnichannel

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