At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Relocation benefits are not available for this job posting.
Position Summary: As a Digital Experience Project Manager, Email & Mobile in the Enterprise Project Services Business Line (RSS), you oversee end-to-end planning, coordination, execution, and optimization of lifecycle email and SMS campaigns for house and VAE programs—partnering cross-functionally with Marketing, Product, and agencies to deliver compliant,
high-quality communications for Genentech and Roche brands; owning strategy and operations discipline across channels; aggressively growing the SMS subscriber base; crafting mobile-first copy; deploying targeted promotional/transactional campaigns via Twilio; ensuring adherence to mobile regulations (e.g., TCPA, GDPR); and using A/B testing and performance analytics to generate actionable insights that drive measurable revenue.
The Opportunity:
Campaign Leadership: Plans, executes, and optimizes Email and SMS marketing campaigns, ensuring alignment with design, experience, and technical execution standards, and managing the full cycle from intake and creative handoff to QA, UAT, and deployment
Cross-Functional Partnership: Collaborates with cross-functional teams (Marketing, Product Owners, execution teams, and external agencies) to prioritize, coordinate, and execute marketing initiatives that drive engagement and conversion
Project & Workflow Management: Manages multiple simultaneous projects, balancing business priorities, stakeholder expectations, ambiguity, and technical constrain
📌 Digital Experience Project Manager, Email (Chía)
🏢 Roche
📍 Chía