Brand Lead (Remote)
- Employment Type:Full-time, Independent Contractor (Contract-to-hire or direct hire)
- Work Model: Remote (Exclusively sourcing from Latin America or South Africa)
- Work Hours: US Eastern Standard Time (CST) alignment
- Reports to: Director, E-commerce & Growth

Role Overview
This person owns the commercial performance of our core online assortment: the products that are already proving themselves. The work is about spotting what is selling and pushing it harder through ad spend coordination with our media agency, imagery and video briefing, review strategy, affiliate and social exposure, and promotional timing. This role feeds assortment gaps back to merchandising and art, and measures whether each initiative actually moved the number. You will be growing what exists, optimizing what works, and compounding winners across our online channels.

What You Will Do
- Own SKU-level assortment performance across our marketplace channels; manage the revenue number and margin for the core product catalog.




- Monitor and act on category and product performance data daily; pull your own reports, build the analysis, and form the hypothesis before anyone asks.
- Brief and hold our external media agency accountable: read the reports, challenge the spend allocation, and reallocate budget toward what is working.
- Brief creative teams on imagery, video, and A+ content needs; judge whether the asset is strong enough to publish, not just approve it.
- Plan and execute promotional timing, pricing adjustments, and assortment refreshes based on sell-through data.
- Identify gaps in the assortment and escalate to merchandising and art teams with a clear rationale backed by data.
- Coordinate with the broader team on weekly US-based calls with agency, merchandising, and art stakeholders.
- Use AI tools and automation to increase the speed and accuracy of your work; contribute to the team's evolving AI-powered workflows.

Measured On
- Core assortment revenue and gross

📌 Brand Lead (Bogotá)
🏢 Somewhere
📍 Bogotá