As the Performance Marketing Specialist, you aren’t just managing accounts; you are the engine room of our customer acquisition strategy. You will own the full lifecycle of paid traffic—from deep-funnel technical setup and audience architecture to aggressive creative testing and budget scaling. This is a role for a "Technical Growth Hacker" who obsesses over unit economics and views every dollar of inefficient spend as a personal challenge. You will work at the intersection of data science and creative strategy to ensure Brazilian Lumber dominates the digital landscape.

Duties and Responsibilities
Full-Funnel Architecture: Design and execute sophisticated multi-channel campaigns across Meta (ASC, Manual Sales, Retargeting) and Google (Search, PMax, YouTube).
Technical Integrity & Hygiene: Independently manage the "plumbing" of our marketing—this includes advanced UTM governance, GA4 event configuration, and ensuring pixel health across the site.
Budget Defense & Traffic Quality: Proactively safeguard our ad spend by managing IP blacklists, placement exclusions,



and negative keyword hierarchies to eliminate bot traffic and "Made for AdSense" (MFA) waste.
Creative Strategy & Iteration: Lead the "Creative-First" approach by analyzing hook rates, hold rates, and CTRs to brief the design team on high-performing winning assets. You will turn raw data into actionable creative briefs.
Rapid Experimentation: Maintain a continuous A/B testing roadmap for landing pages (CRO), ad copy, and offer structures to systematically lower CAC.
Stakeholder Reporting: Translate complex platform metrics into clear business insights, presenting weekly performance reports that focus on ROAS, Lead Quality, and Scalability.

Skills

Hard Skills
Meta Mastery: Expert knowledge of Advantage+ Shopping Campaigns (ASC), CAPI (Conversion API) troubleshooting, and catalog management.
Google Ads Excellence: Mastery of high-intent Search structures, PMax optimization, and the ability to navigate the "B

📌 Performance Marketing Specialist (Bogotá)
🏢 Brazilian Lumber
📍 Bogotá