Job Logistics Summary

Position: Content & Social Media Marketing Specialist
Location: Bogotá/Barranquilla (Hybrid)
Compensation: Dependent on Experience

About the Role

We are looking for a Content & Social Media Marketing Specialist to help build SellCord's online presence, with a strong focus on LinkedIn.

This person will own the day-to-day creation and management of content across LinkedIn and other digital channels. The adecuado candidate is a strong marketer and writer who understands how to create content that is relevant, engaging, and aligned with business goals.

You should be comfortable taking an idea and turning it into a finished piece of content, from developing the concept and writing the copy to creating the visual or video and publishing it.

We are looking for someone who is hands-on, creative, proactive, and comfortable using AI and modern content creation tools.

Key Responsibilities

LinkedIn & Social Media

- Manage SellCord's LinkedIn presence and day-to-day content.

- Develop and maintain a consistent content calendar.

- Create and publish engaging LinkedIn posts, carousels, short-form content, and other social media content.

- Research relevant industry topics, trends, and conversations to identify content opportunities.

- Help increase engagement, visibility, and brand awareness on LinkedIn.

- Monitor content performance and use insights to improve future content.

- Support LinkedIn content for company leadership and executives when needed.

Content & Copywriting

- Develop content ideas based on SellCord's business, services, audience, and industry.

- Write compelling copy for LinkedIn posts, graphics, carousels, videos, and other marketing materials.

- Create strong hooks, headlines, captions, and calls-to-action.

- Turn company knowledge, internal conversations, customer insights,



and industry trends into engaging content.

- Repurpose existing content into different formats.

- Maintain a consistent and professional brand voice.

Content Production

- Create basic graphics and marketing assets.

- Create and edit short-form videos for LinkedIn and other digital channels.

- Use AI tools to improve the speed and quality of content creation.

- Experiment with new content formats and AI-powered tools.

- Work with existing brand guidelines to ensure content is visually and professionally consistent.

Content Performance

- Track basic content metrics such as impressions, engagement, clicks, and follower growth.

- Identify what types of content are performing well.

- Make recommendations to improve content strategy based on performance.

Skills & Qualifications

- 3+ years of experience in content marketing, social media marketing, digital marketing, or a similar role.

- Strong experience using and managing LinkedIn.

- Strong English writing and copywriting skills.

- Understanding of social media content strategy.

- Experience creating content for a professional or business audience.

- Ability to create engaging marketing content independently.

- Basic video editing experience.

- Comfortable using AI tools and other AI-powered content creation tools.

- Strong attention to detail and a good understanding of brand voice and messaging.

- Ability to work independently and manage multiple content projects.

Why It’s Awesome to Join SellCord

- Be part of a dynamic and supportive team in a fast-growing company

- Enjoy opportunities for professional development and career growth

- Competitive compensation with 19 paid time off days

- Work with cross-functional teams dedicated to innovation and operational excellence

Please submit your resume in English. We can’t wait to see your application roll in!

📌 Content & Social Media Marketing Specialist (Colombia)
🏢 SellCord
📍 Colombia