Who We Are

NOVAEO is an entrepreneur-led ecosystem building a growing portfolio of product brands across beauty, skincare, haircare, dietary supplements, organic superfoods, and health & wellness.

We're not private equity. We're not a holding company wearing a founder story. We're real founders building real brands — and we're looking for brand leads who want to build with us.

What makes us different:

The Opportunity

We're recruiting Brand Leads — think CMO/CEO of an individual brand. You take ownership of a brand's growth, marketing strategy, and team. You operate as a startup founder inside an ecosystem that gives you manufacturing, supply chain, AI tools, and a knowledge-sharing mastermind across all brands.

We have openings across different brands with different skill requirements. Tell us which excites you most.

TreeActiv — Nature-Powered Beauty & Skincare

Founded: 2014 · Tagline: "Nature Powered. People Inspired."

TreeActiv is our hero beauty brand — skincare, haircare, body care, and household products made with nature-inspired, clean ingredients. We have a catalog of~100 products, with a vision of covering every skin condition, hair concern, and body care need.

What's happening now: TreeActiv is undergoing a major transformation we call TA 2.0 — a community-driven brand-building model where real customers receive lab samples of unreleased formulations, give structured feedback, vote on which products launch, and help shape the brand's identity (including a full rebrand: logo, packaging, aesthetics). The community co-creates the brand. The CEO can get outvoted. This is genuine co-creation, not marketing language.

Our lead formulator can produce samples the next day if she has materials on hand — days-level trend response is unheard of in CPG. One TreeActiv product went viral on TikTok and at peak represented ~35-50% of monthly profit across the entire catalog. A single content creator earned ~$55K in commissions from three videos in one week.

TreeActiv Brand Lead — Top Skills & Responsibilities (priority order):

1. TikTok marketing — build a TikTok-first growth engine; this is the primary channel

2. Community building — launch and manage a sample subscription community (think: thousands of members co-building the brand)

3. Post-purchase funnels — QR-to-community funnel optimization, DM-first engagement

4. Influencer & content creator armies — recruit, seed, manage creator relationships; send sample bundles to 1,000+ creators

5. Quality content creation — creative direction for social content across IG/TikTok/Facebook/X; script and produce content for the founder to deliver

6. Strong AI skills — self-scaling through AI: automate workflows, build agents, create content with AI assistance. This is non-negotiable.

Secondary / bonus skills: Amazon SEO, search ads (Google/Amazon), GEO (generative engine optimization)

Also part of the role:

- Assist formulation and product development alongside our lead formulator

- Build automated feedback pipelines (community feedback → organized summaries for the formulator)

- Lead a total brand overhaul — logo, packaging, design aesthetics, brand guidelines (community-driven)

- Manage custom packaging development

WHYZ — Transparency-First Health & Wellness

WHYZ is our mission-driven health and wellness brand — a single-ingredient supplement catalog built on radical transparency. WHYZ exists to expose fraud, opacity, and low standards in the health products market and to prove that truth, openness, and quality win.

The market: WHYZ's top competitor generates ~$1 billion per year in revenue. We intend to take a significant share of that market.

The model: Rapid-launch,



AI-first catalog of single-ingredient products. Each ingredient gets a full SKU ladder (trial → primary → bulk → super-bulk), with shadow-brand expansion for winners. The content strategy is educational, data-driven, and investigative — think fraud exposés, ingredient deep-dives, supply chain transparency reports, and comparative lab testing.

WHYZ Brand Lead — Top Skills & Responsibilities:

1. SEO mastery — organic search is the primary growth channel

2. GEO (Generative Engine Optimization) — optimize for AI-powered search and answer engines

3. Informative content creation — educational articles, videos, and data journalism about ingredients, sourcing, and industry practices

4. Transparency & fraud-watch content — investigative-style content exposing low-quality competitors

5. AI-first operations — AI-assisted sourcing, trend detection, content creation, compliance workflows

6. Build-in-public storytelling — document the brand's growth publicly as both content and credibility-builder

This is a different skill set from TreeActiv. If you're a content-and-SEO strategist rather than a TikTok-and-community builder, WHYZ may be your brand.

NatriSweet — Healthy Sweeteners for a Sugar-Free World

NatriSweet is our healthy sweetener brand — the full catalog of natural sweeteners (stevia, monk fruit, erythritol, allulose, and unique/emerging sweeteners most brands don't carry), positioned in the booming sugar-alternatives market.

The market: The integral natural sweetener market is a $30+ billion industry growing 5-6% per year. Leading independent DTC brands like Lakanto have built $25-50M+ businesses selling primarily one sweetener type. NatriSweet's full-portfolio strategy — covering every healthy sweetener in both powder and liquid forms — is designed to capture share across the entire category, not just one ingredient.

What makes NatriSweet different:

Complete sweetener catalog — every healthy sweetener type, including unique and less-popular ones that most brands don't carry

Powder AND liquid for everything — most competitors only offer one form factor per sweetener

Flavored variations — expanding beyond plain sweeteners into flavored options

Organic, non-GMO, keto, paleo options across the line — not every single SKU, but extensive options throughout the catalog

Farm-direct sourcing — every sweetener comes from a plant, and we source as directly as we can from the farms that grow them

What's happening now: NatriSweet already has strong Amazon traction — Stevia Liquid Drops and Monk Fruit Extract are proven sellers generating meaningful revenue. The brand is ready for a dedicated expert Brand Lead to build a TikTok-first growth engine, a recipe content machine, and unlock NatriSweet's full potential.

The content play: NatriSweet's marketing strategy is recipe and use-case driven — think beautiful healthy desserts and pastries, creative craft cocktails and mocktails made with our liquid sweeteners, and interesting applications that make people want to try every sweetener in the line.

NatriSweet Brand Lead — Top Skills & Responsibilities (priority order):

1. TikTok marketing — mass UGC creator army — this is the primary growth channel. Build and manage a large network of UGC creators producing recipe

content, taste tests,



and sweetener comparisons at scale

2. Quality social media marketing & branding — build NatriSweet's brand identity across IG/TikTok/Facebook/X with high-quality visual content and

consistent brand voice

3. Recipe & use-case content engine — create/commission content around healthy desserts, pastries, craft cocktails & mocktails with liquid sweeteners, and

creative applications that drive cross-selling

4. Cross-sell & discovery funnels — build customer journeys that encourage multi-product exploration ("try monk fruit in your tea, allulose in your baking,

flavored stevia in your cocktails")

5. Amazon marketing — listing optimization, PPC, A+ content, and cross-sell strategy across the sweetener portfolio

6. Strong AI skills — AI-first content creation, automation, and operational scaling. Non-negotiable.

Secondary / bonus skills: SEO/GEO, informative content, influencer partnerships, subscription/bundle strategy, health & wellness community engagement (keto, diabetic-friendly, clean-eating)

Additional Portfolio Brands — Junior Brand Lead Opportunities

Beyond our three hero brands, our portfolio includes additional beauty, supplement, and superfood brands at various stages. These are opportunities for junior brand leads — people who want to prove themselves, learn the playbook, and grow into senior brand-lead roles.

Junior brand leads work closely with senior leads and the founder, with a clear path to ownership of their brand's growth.

If you're earlier in your career but hungry, skilled with AI, and ready to earn your way into a brand-lead seat — apply as a junior.

Compensation — Uncapped Profit Share + Equity

We want people who are confident in their abilities.

Primary compensation is uncapped profit share — a percentage of the brand's profit with no ceiling. Senior leads earn a larger share on their primary brand plus a smaller share on portfolio performance.

Why uncapped? Because we believe the right person, with the right skills and drive, will generate more income this way than any salary could offer. TreeActiv alone could become a $100 million brand. WHYZ is entering a market where the top player does $1 billion per year. The upside is real.

How it works:

The initial profit share will range from $1,000-$3,000 per month depending on the brand you choose, each brand is poised to grow rapidly

Equity potential for excellent performance — real ownership in the brand, with a conversation opening after ~6 months of proven results

The long-term payoff: NOVAEO is building toward a portfolio exit where scale lifts every brand's valuation multiple

Perks:

Free monthly product box shipped to you

Free membership to Entrepreneur Endeavor ($500/month value, scaling to $5,000/month) — includes AI mastery training from one of the top AI practitioners in e-commerce

Direct access to the founder for strategy, brainstorming, and mentorship

Work with a lead formulator who can turn your product ideas into reality in days, not months

Own the rebrand — every brand gets a full brand-identity overhaul once its lead is aboard, and you'll be heavily involved in driving it. Your brand, your identity, your pride.

What Happens Next

Once we review your application and see potential, we'll share much deeper detail on the vision and strategy for the brand(s) you're interested in. We believe in transparency — if we're going to work together, you should understand exactly where we're headed.

The founder is personally available to answer questions so you can fully understand the opportunity before committing.

We move fast and we're looking for people who move fast too.

Job Type: Full-time

Work Location: Remote

📌 Remote Brand Leads - Beauty, Wellness & Health Product Brands (Colombia)
🏢 Leiluna
📍 Colombia